http://liferebrand.wordpress.com/2014/08/08/the-genius-marketing-behind-guardians-of-the-galaxy/

‘My excitement may have been caused by my sudden interest in the actor Chris Pratt (was he always this fit?), or it could be the fact that I fell victim to Guardians’ genius marketing’

Including the audiences favourite actors also help the number of viewers and persuade people to come and watch at the movie theatres as this will give something for the audience looks forward to

 As they included Hollywood celebrities, audiences were persuaded to watch their favourite actors, as they have a good reputation in movie hence they will visit the theatres where that certain actor is involved in.

Making movies fun-

What allowed Guardians to be different than any other Marvel movie was its comedic focus, which was expertly communicated through its movie trailers. The trailers featured the unique personalities of the team of oddballs, which was highly effective in annoying the interest of potential moviegoers who have never heard of the Guardians before.

http://www.hollywood.com/news/movies/57232130/would-people-see-guardians-of-the-galaxy-if-not-marvel-film?page=all

http://www.kittermanmarketing.com/2014/08/what-guardians-of-the-galaxy-taught-me-about-building-an-audience/

The power of the ‘Marvel ‘ Brand -    Marvel – Synergy

‘What if the film didn’t have the big red Marvel stamp sewn into every inch of marketing? If Guardians didn’t tease its tenuous connections to the Avengers cinematic universe, would people have still coughed up nearly a hundred million dollars to see it? The answer: no way.’

This emphasizes that as its Marvel’s Guardians of Galaxy, people will flock up to the cinema’s to see this in the theatres whereas if it was another studio who had created this movie it will certainly wouldn’t gain the money back. The use of links within the distribution of synergy has helped contribute into making this movie successful. The Guardians generated the maximum awareness at a critical time. The use of tactics when they announced the date of the Guardians was made before they released it in international markets eg. China- this created a buzz for the audience and was a success to its fan and viewers. Guardians of the Galaxy possibly would have done not so well if not released through the large corporate business of marvel and been a franchise due to the extensive earlier comics released.