Guardians of the galaxy


http://liferebrand.wordpress.com/2014/08/08/the-genius-marketing-behind-guardians-of-the-galaxy/

1. Marvel Studios’ latest box office smash, “Guardians of the Galaxy” is inarguably the biggest movie of the summer. 
2.  Some critics question whether Guardians would have been as successful if it wasn’t a Marvel film.
3.  The final touch for Guardians’ marketing strategy was announcing its sequel at Comic-Con, which was attended by  thousands of the film’s core audience. 

http://www.kittermanmarketing.com/2014/08/what-guardians-of-the-galaxy-taught-me-about-building-an-audience/

·      Talks about promotional techniques used such as “Word of mouth”

·      Talks about cross media commercials. Not just on TV’s, also on phone apps

·      Talks about major marketing social websites that work as a platform for businesses that want to consume/attract target audience such as twitter/Facebook

http://www.hollywood.com/news/movies/57232130/would-people-see-guardians-of-the-galaxy-if-not-marvel-film?page=all
"The truth is, if any other studio tried to make a film about a tree, a misanthropic raccoon, and two green people, it would have been laughed out of the theaters without making its money back"


http://en.wikipedia.org/wiki/Guardians_of_the_Galaxy_%28film%29

Critical response
The review aggregator website Rotten Tomatoes reported a 91% approval rating with an average rating of 7.7/10 based on 249 reviews. The website's consensus reads, "Guardians of the Galaxy is just as irreverent as fans of the frequently zany Marvel comic would expect—as well as funny, thrilling, full of heart, and packed with visual splendor." Metacritic, which uses a weighted average, assigned a score of 76 out of 100 based on 46 reviews, indicating "generally favorable reviews." CinemaScore audiences gave Guardians of the Galaxy an "A" grade rating on an A+ to F scale, while earning an "A+" among under-18 and 25–34 year old viewers.