“The
final touch for Guardians’ marketing strategy was announcing its sequel at
Comic-Con” shows that social conventions can promote
and market your product to a larger-scaled audience. “Leverage the
“Marvel” brand” Synergy used for promotion purposes.
· 4)
“Announce “Guardians 2” at Comic-Con” creates a sense of anticipation for
audience
· Shows
the statistics of marketing
“If Guardians
didn’t tease its tenuous connections to the Avengers
cinematic universe, would people have still coughed up nearly a hundred million
dollars to see it? The answer: no way.” This emphasises
the power of synergy and illustrates the power of large companies such as
marvel. My point is reinforced further on in the review “The sad truth
is that big sci-fi blockbusters don't do well unless they're a part of some
larger franchise or well established universe of films.”
·
Talks about promotional techniques used such as “Word
of mouth”
·
Talks about cross media commercials. Not just on
TV’s, also on phone apps
·
Talks about major marketing social websites that
work as a platform for businesses that want to consume/attract target audience
such as twitter/Facebook
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