Thursday 4 December 2014
Thursday 13 November 2014
‘My excitement may have been caused by my
sudden interest in the actor Chris Pratt (was he always this fit?), or it
could be the fact that I fell victim to Guardians’ genius marketing’
Including the audiences favourite actors also help the number
of viewers and persuade people to come and watch at the movie theatres as this
will give something for the audience looks forward to
As they included Hollywood
celebrities, audiences were persuaded to watch their favourite actors, as they
have a good reputation in movie hence they will visit the theatres where that
certain actor is involved in.
Making movies fun-
What allowed
Guardians to be different than any other Marvel movie was its comedic focus,
which was expertly communicated through its movie trailers. The trailers
featured the unique personalities of the team of oddballs, which was highly
effective in annoying the interest of potential moviegoers who have never heard
of the Guardians before.
The power of the ‘Marvel ‘ Brand -
Marvel – Synergy
‘What if the film didn’t have the big red
Marvel stamp sewn into every inch of marketing? If Guardians didn’t tease its tenuous connections to
the Avengers cinematic universe, would people have
still coughed up nearly a hundred million dollars to see it? The answer: no
way.’
This emphasizes that as
its Marvel’s Guardians of Galaxy, people will flock up to the cinema’s to see
this in the theatres whereas if it was another studio who had created this
movie it will certainly wouldn’t gain the money back. The use of links within
the distribution of synergy has helped contribute into making this movie
successful. The Guardians generated the maximum awareness at a critical time.
The use of tactics when they announced the date of the Guardians was made before
they released it in international markets eg. China- this created a buzz for
the audience and was a success to its fan and viewers. Guardians
of the Galaxy possibly would have done not so well if not released through the
large corporate business of marvel and been a franchise due to the extensive
earlier comics released.
Guardians of the galaxy
http://liferebrand.wordpress.com/2014/08/08/the-genius-marketing-behind-guardians-of-the-galaxy/
- Marvel Studios’ latest box office smash, “Guardians of the Galaxy” is inarguably the biggest movie of the summer.
- Some critics question whether Guardians would have been as successful if it wasn’t a Marvel film.
- The final touch for Guardians’ marketing strategy was announcing its sequel at Comic-Con, which was attended by thousands of the film’s core audience.
·
Talks about promotional techniques used such as “Word
of mouth”
·
Talks about cross media commercials. Not just on
TV’s, also on phone apps
·
Talks about major marketing social websites that
work as a platform for businesses that want to consume/attract target audience
such as twitter/Facebook
http://www.hollywood.com/news/movies/57232130/would-people-see-guardians-of-the-galaxy-if-not-marvel-film?page=all
"The truth is, if any other studio tried to make a film about a tree, a misanthropic raccoon, and two green people, it would have been laughed out of the theaters without making its money back"
http://en.wikipedia.org/wiki/Guardians_of_the_Galaxy_%28film%29
Critical response
The review aggregator website Rotten Tomatoes reported a 91% approval rating with an average rating of 7.7/10 based on 249 reviews. The website's consensus reads, "Guardians of the Galaxy is just as irreverent as fans of the frequently zany Marvel comic would expect—as well as funny, thrilling, full of heart, and packed with visual splendor." Metacritic, which uses a weighted average, assigned a score of 76 out of 100 based on 46 reviews, indicating "generally favorable reviews." CinemaScore audiences gave Guardians of the Galaxy an "A" grade rating on an A+ to F scale, while earning an "A+" among under-18 and 25–34 year old viewers.
“The
final touch for Guardians’ marketing strategy was announcing its sequel at
Comic-Con” shows that social conventions can promote
and market your product to a larger-scaled audience. “Leverage the
“Marvel” brand” Synergy used for promotion purposes.
· 4)
“Announce “Guardians 2” at Comic-Con” creates a sense of anticipation for
audience
· Shows
the statistics of marketing
“If Guardians
didn’t tease its tenuous connections to the Avengers
cinematic universe, would people have still coughed up nearly a hundred million
dollars to see it? The answer: no way.” This emphasises
the power of synergy and illustrates the power of large companies such as
marvel. My point is reinforced further on in the review “The sad truth
is that big sci-fi blockbusters don't do well unless they're a part of some
larger franchise or well established universe of films.”
·
Talks about promotional techniques used such as “Word
of mouth”
·
Talks about cross media commercials. Not just on
TV’s, also on phone apps
·
Talks about major marketing social websites that
work as a platform for businesses that want to consume/attract target audience
such as twitter/Facebook
Thursday 6 November 2014
Honeytrap
Honeytrap:
film chain
Production:
Honeytrap is based on local teenages in Brixton. It tells a
tragic story of young love between and girl and a boy. She has made many short
films featuring young people. She had the idea when she interviewed young
people about their experiences which led to her idea of filming Honeytrap and
help with editor Tracy Granger, director of photography David Raedeker and
community liaison Julie Fawcett. Rebecca first collaborated with david on her
other short film Top Girl and has worked with hi since. Working with Trcay on
the electric where she created tight powerful piece to portray each and every
character that cast in the film, with only using an exhaustive amount of
improvised footage. Julie helps to support young people taking part in tough
projects like Honeytrap. Her backing has paved the way to Rebeccas trust into
filming Honeytrap using young peoples story in the community to help her with
her filming.
Distribution and marketing:
There are many distribution and marketing methods that took
place. First she did a fundraising event. It created a profile and started to
develop a fan base and a crowdfunding promo sent to potential donors and future
audience, then virally spread. Secondly she dedicated film pages on facebook,
twitter and tumblr. Using these social websites to help market her short film
Honeytrap. And finally she set up festivials/ run up to release. Engaging with
many networks and companies to get help her film to get her film marketed and
distributed. She also has a website for her film: http://fierceproductions.co.uk/news/#.VFtWUF6BSX1
Exchange:
Rebecca’s film will be released in 10 cinemas. She hopes
that her film releases on DVD, online Internet streaming, download etc. On imdb(
http://www.imdb.com/title/tt3159818/
) it has and rating of 7.1. This shows that the many people are interesting in
seed the film. Also many people can watch Honeytrap as it will help benefit her
film.
Thursday 23 October 2014
Guardians of the Galaxy
https://www.youtube.com/watch?v=2Pj8n_cEPiA
Interview with the cast of Guardians of the Galaxy
Interview with the cast of Guardians of the Galaxy
Subscribe to:
Posts (Atom)