AS Media Studies

Institutions & audiences – The Film Industry

The film chain process consists of the production, distribution and marketing.

Production

The production part of the film chain includes the early stages of producing the film. First, a storyboard has to be created.  When we created a storyboard, it was helpful because it give us a vague idea of how the film would be set out and enabled us to plan out the film. Next, by adding dialogue, casting, props and finally editing it, it creates a film and screens the finished product before the film is released. 

Distribution

How did we move a product film from its manufacturing source to its customer? Firstly, the editor worked with the raw material (footage) and selected shots placing them into sequences to create a narrative. By including a soundtrack, we were able to reinforce the genre as the soundtrack created a sense of comical and amusement, which reflects back to our swede, which is in the genre of comedy. After we finished editing, we distributed it to the internet and gained feedback such as “funny” and “hilarious”.

Marketing

We used a wide ranged of online resources to appeal to our target audience and promote our swede.  By using  synergy (facebook and twitter) my swede was endorsed and viewed by a wider and larger ranged audience.

Digital technologies such as canons, macs and advanced software editors were used to produce the swede. Once it was disturbed to the internet, we used synergy to promote our swede. Unfortunately, we had no budget, so promoting billboards and bus campaigns were unavailable for us, and so were cross-media convergence as we didnt have the resources to make our swede exclusively for Phones. We were able to gain a pre-established audience from the original white chicks swede, enabling us to consume more viewers.