Guardians of the Galaxy

https://www.youtube.com/watch?v=2Pj8n_cEPiA

Interview with the cast of Guardians of the Galaxy

Guardians of the Galaxy - Chanise

Guardians of the Galaxy

Guardians of the Galaxy is an American science-fiction superhero film based on the Marvel Comics superhero team of the same name, produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures.

Trailer:
https://www.youtube.com/watch?v=pTZ2Tp9yXyM
   

The film is directed by James Gunn, with the screenplay written by Nicole Perlman, Chris McCoy, and Gunn. The film stars Chris Pratt, Zoe Saldana, Dave Batista, Bradley Cooper and Vin Diesel as the eponymous heroes.

The films budget was an outstanding amount of $170 million, more than each of the first "Iron Man," "Thor" and "Captain America: The First Avenger" films.

Marketing

In July 2013, producer Kevin Feige, director James Gunn, and cast members Chris Pratt, Zoe Saldana, Karen Gillan, Michael Rooker, Dave Bautista, Benicio Del Toro, Lee Pace and Djimon Hounsou held a panel at 2013 San Diego Comic-Con International and presented footage from the film.

In June 2012, Marvel filed eleven trademark applications for Guardians of the Galaxy, covering a variety of consumer products, from video games to cosmetics
Disney Consumer Products partnered with Mad Engine, C-Life, New Era, Hasbro, Disguise, Rubies, Sideshow Collectibles, Lego, KIDdesigns, iHome, Funko, Freeze, Fast Forward, and Innovative Designs to produce merchandise for the film, with releases starting in June.

Mad Engine apparel whole sales and C-Life were partnered as the core apparel outfitters, producing a line of t-shirts and fleece jackets, while New Era produced headwear and hats. Hasbro produced toys for the film and Disguise and Rubies produced the costumes.


    


Release dates and locations

    

The Guardians of the Galaxy

The Guardians of the Galaxy

              Director: James Gunn

Producer: Kevin Feige

Stars: Chris Pratt, 

Zoe Saldana, 

Dave Bautista, 

Vin Diesel, 

Bradley Cooper, 

Lee Pace, 

Michael Rooker, 

Karen Gillan,

 Djimon Hounsou,

 John C. Reilly,

 Glenn Close, 

Benicio Del Toro.

                       Budget: $170 million

Technology used: UI design created by Territory Studio in London. UI design creates characters of uncertain biological origin in the movie.

Release date: July 21, 2014 (Dolby Theatre), August 1, 2014 (United States)

Target audience: Teenagers

Formats: Internet streaming, DVD etc. 

AS Media Studies

Institutions & audiences – The Film Industry

The film chain process consists of the production, distribution and marketing.

Production

The production part of the film chain includes the early stages of producing the film. First, a storyboard has to be created.  When we created a storyboard, it was helpful because it give us a vague idea of how the film would be set out and enabled us to plan out the film. Next, by adding dialogue, casting, props and finally editing it, it creates a film and screens the finished product before the film is released. 

Distribution

How did we move a product film from its manufacturing source to its customer? Firstly, the editor worked with the raw material (footage) and selected shots placing them into sequences to create a narrative. By including a soundtrack, we were able to reinforce the genre as the soundtrack created a sense of comical and amusement, which reflects back to our swede, which is in the genre of comedy. After we finished editing, we distributed it to the internet and gained feedback such as “funny” and “hilarious”.

Marketing

We used a wide ranged of online resources to appeal to our target audience and promote our swede.  By using  synergy (facebook and twitter) my swede was endorsed and viewed by a wider and larger ranged audience.

Digital technologies such as canons, macs and advanced software editors were used to produce the swede. Once it was disturbed to the internet, we used synergy to promote our swede. Unfortunately, we had no budget, so promoting billboards and bus campaigns were unavailable for us, and so were cross-media convergence as we didnt have the resources to make our swede exclusively for Phones. We were able to gain a pre-established audience from the original white chicks swede, enabling us to consume more viewers.

White Chicks Swede Poster

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Presentation

Twitter Page

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Swede

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Hello, this logo was created and designed by Bilaal Mumin.

Introduction

Hey guys!

We are group 23, from the left of the picture; Kim, Shazna, Lady Pearl & Chanise.
Our Swede is Based on White Chicks the movie.



 Five Facts about the Film Industry:

1. In 2012 the UK box office took over £1 billion for the 3rd year running 
2. Did you know, the most freuent cinemagoers tend to be students, teenagers and young adults
3. 646 fils were released in the UK in 2012, that's over 12 new titles per week
4. Saturday is the most popular night, 24.1% of box office
5. In 2012, the most popular genre was action with 34.5%

Film Chain

Film chain                                                                                                               

Production:

The early stages of producing a film are that the director needs to create a storyboard so that they know what their film is going to be about. Adding dialogue, casting, props and finally editing it so that it creates a film and screening the finished product before the film is released. Examples of main producers of films in America are 20^th Century Fox owned by 20^th Century Fox, United Artist Entertainment run by Cruise/Wagner productions and many more. The ownership of the studio might have a impact on what films the studio makes because for example if there was a big studio like the 20^th Century Fox them they would want to make a big budget Hollywood film as they are a big studio and there audience expects to see big films from them not a small independent film that no one is interested in from a big studio. A independent production means an independent film is a professional film production resulting in a feature film that is produced mostly or completely outside of the major film studio.

Distribution:

Distribution means the process of moving a product film from its manufacturing source to its customers. The editor works with raw footage selecting shots and combining them into sequences to create a finished motion picture. Once all the editing id done it can be released to cinemas. It is hard to distribute films because of the cost in money and time involved in distributing a movie. Distributors must feel confident that they can make a sufficient return on their investment. Producers do not distribute the films as in the film industry there are certain types of jobs that are given to people. The traditional way of distributing a film is to create manifestos. By creating these everyone can find out what film is about to show on. A newer way of distributing a film would be that distributors use the internet such as social websites to make everyone see what the film is about. This is because now people use the internet often and they might now be into a manifesto. Film festivals are typically annual events. The most well-known film festivals are the Venice Film Festival, the Cannes Film Festival, the Toronto Film Festival, Sundance Film Festival, and the Berlin International Film Festival, the latter being the largest film festival worldwide, based on attendance. This is a good way to distribute films as everyone can get involved in the festival and t is a fun event to see what interesting films there are to see. It is essentials to have distribution part of the film chain so that it will help the film to become a better release. If there was no distribution then the film will have no publicity as no much people will know about it.

Marketing:

Marketing is the business of promoting and selling products. This includes advertising a new film. The difference between marketing and distribution marketing advertises and films were as distribution is the process of sharing a film to the audience.

Examples of marketing:

                          

Poster

Trailer: https://www.youtube.com/watch?v=AwwbhhjQ9Xk 

 Facebook page

Films in different countries are promoted in different ways. For example here and there posters of the blockbuster American film avatar. They are different because they are presented in a way were it would attract people in their country to watch the film. Some people might be attracted to the colour scheme of the poster, they might be attracted the stars of the film or they may be attracted because the like a certain genre of a film like science fiction films.

Exhibition:

Audiences can see films by going to the cinema, internet streaming, DVD, mobile phones, pay-to-view television etc. Boxoffice means where information on audience viewing figures and profits made on a film are gathered. A box office is useful to identify which film is successful because it helps the company to see if the film was popular or not by seeing which film sells out the most. The money is discussed between the companies to see who gets the money if their film gets big. Cinemas make their money by selling refreshments and tickets to customers. Cinemas usually do deals so they can make people go to the cinema rather than watching it at home. Ancillary markets are non-theatrical markets for feature films, like home video, television, Pay Per View, VOD, Internet streaming, and others.