group 23

Thursday, 23 October 2014

Guardians of the Galaxy - Chanise

Guardians of the Galaxy

Guardians of the Galaxy is an American science-fiction superhero film based on the Marvel Comics superhero team of the same name, produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures.

Trailer:
https://www.youtube.com/watch?v=pTZ2Tp9yXyM

The film is directed by James Gunn, with the screenplay written by Nicole Perlman, Chris McCoy, and Gunn. The film stars Chris Pratt, Zoe Saldana, Dave Batista, Bradley Cooper and Vin Diesel as the eponymous heroes.

The films budget was an outstanding amount of $170 million, more than each of the first "Iron Man," "Thor" and "Captain America: The First Avenger" films.

Marketing

In July 2013, producer Kevin Feige, director James Gunn, and cast members Chris Pratt, Zoe Saldana, Karen Gillan, Michael Rooker, Dave Bautista, Benicio Del Toro, Lee Pace and Djimon Hounsou held a panel at 2013 San Diego Comic-Con International and presented footage from the film.

In June 2012, Marvel filed eleven trademark applications for Guardians of the Galaxy, covering a variety of consumer products, from video games to cosmetics
Disney Consumer Products partnered with Mad Engine, C-Life, New Era, Hasbro, Disguise, Rubies, Sideshow Collectibles, Lego, KIDdesigns, iHome, Funko, Freeze, Fast Forward, and Innovative Designs to produce merchandise for the film, with releases starting in June.

Mad Engine apparel whole sales and C-Life were partnered as the core apparel outfitters, producing a line of t-shirts and fleece jackets, while New Era produced headwear and hats. Hasbro produced toys for the film and Disguise and Rubies produced the costumes.

Release dates and locations

Wednesday, 22 October 2014

The Guardians of the Galaxy

The Guardians of the Galaxy

Director: James Gunn

Producer: Kevin Feige

Stars: Chris Pratt,

Zoe Saldana,

Dave Bautista,

Vin Diesel,

Bradley Cooper,

Lee Pace,

Michael Rooker,

Karen Gillan,

Djimon Hounsou,

John C. Reilly,

Glenn Close,

Benicio Del Toro.

Budget: $170 million

Technology used: UI design created by Territory Studio in London. UI design creates characters of uncertain biological origin in the movie.

Release date: July 21, 2014 (Dolby Theatre), August 1, 2014 (United States)

Target audience: Teenagers

Formats: Internet streaming, DVD etc.

Thursday, 16 October 2014

AS Media Studies

Institutions & audiences – The Film Industry

The film chain process consists of the production, distribution and marketing.

Production

The production part of the film chain includes the early stages of producing the film. First, a storyboard has to be created. When we created a storyboard, it was helpful because it give us a vague idea of how the film would be set out and enabled us to plan out the film. Next, by adding dialogue, casting, props and finally editing it, it creates a film and screens the finished product before the film is released.

Distribution

How did we move a product film from its manufacturing source to its customer? Firstly, the editor worked with the raw material (footage) and selected shots placing them into sequences to create a narrative. By including a soundtrack, we were able to reinforce the genre as the soundtrack created a sense of comical and amusement, which reflects back to our swede, which is in the genre of comedy. After we finished editing, we distributed it to the internet and gained feedback such as “funny” and “hilarious”.

Marketing

We used a wide ranged of online resources to appeal to our target audience and promote our swede. By using synergy (facebook and twitter) my swede was endorsed and viewed by a wider and larger ranged audience.

Digital technologies such as canons, macs and advanced software editors were used to produce the swede. Once it was disturbed to the internet, we used synergy to promote our swede. Unfortunately, we had no budget, so promoting billboards and bus campaigns were unavailable for us, and so were cross-media convergence as we didnt have the resources to make our swede exclusively for Phones. We were able to gain a pre-established audience from the original white chicks swede, enabling us to consume more viewers.